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WhatsApp Business Call

When the Conversation Matters, Make the Call.

Turn WhatsApp conversations into meaningful voice interactions with WhatsApp Business Calling on OpsCentral. Move beyond text when customers need more personal assistance, reach opted-in customers through business calls, and gain visibility into conversations with call recordings, AI-powered insights and business analytics.

Business Challenge

When Text Is Not Enough, Can Your Team Take the Conversation Further?

WhatsApp makes it easy for customers and businesses to connect. But when issues become complex, customers need personal attention, or important follow-ups require a voice conversation, text alone may not be enough. Without an integrated platform, businesses can struggle to connect conversations with meaningful follow-up and actionable insights.

Designed for Every Customer Conversation From WhatsApp Chat to Meaningful Voice Engagement

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Core Capabilities

Seamless Chat-to-Call Escalation
Move from WhatsApp messaging to a voice conversation when text is no longer enough. Help agents resolve complex enquiries more directly while maintaining a more natural customer engagement journey.
Personalised Business Calling
Enable more personal voice engagement with customers through WhatsApp Business Calling, giving teams another way to handle important conversations and strengthen customer relationships.
Outbound Customer Engagement
Reach opted-in customers through WhatsApp Business Calling for relevant follow-ups, service updates and customer engagement scenarios, subject to applicable WhatsApp requirements.
Call Recording and Review
Capture business calls through OpsCentral to support interaction review, service quality monitoring and greater visibility into customer conversations.
AI-Powered Conversation Insights
Leverage OpsCentral's AI capabilities to support call transcription, conversation summaries and sentiment analysis, helping teams understand not just what was discussed, but how the conversation unfolded.
Centralised Business Analytics
Bring call information and customer interaction insights into the OpsCentral environment, helping supervisors review service performance, identify recurring issues and make more informed operational decisions.
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FAQs

Everything you need to know about OpsCentral . Can't find an answer? Contact us

WhatsApp Business Calling enables businesses to engage customers through voice calls on WhatsApp. While messaging is effective for routine enquiries and updates, voice calls can help resolve complex issues, provide more personal assistance and move conversations forward when text is no longer enough.

OpsCentral extends the value of business calling through capabilities such as call recording, AI-powered transcription and summaries, sentiment analysis and business analytics. This helps organisations review customer interactions, gain service insights and improve visibility beyond the call itself.

Yes, eligible businesses can use WhatsApp Business Calling to engage opted-in customers in appropriate scenarios, such as follow-ups and personalised customer outreach. Outbound calling is subject to WhatsApp’s applicable policies, permissions and technical requirements.

Voice calls can reduce lengthy text exchanges and help agents address complex customer needs more directly. With OpsCentral’s call records and AI-powered insights, supervisors can review conversations, better understand customer sentiment and identify opportunities to improve service quality and customer experience.

Ready to Take Your WhatsApp Conversations Further?

Give your customers a more direct way to connect, while giving your team the tools to understand and improve every conversation.
Book a demo session