Innovax Systems has shifted its business focus to cloud solutions, which is known to be a key development within the technological landscape. In line with its new business direction, Innovax Systems’ management appointed BDO’s Management Consultants as its brand advisors and underwent a branding exercise to refresh its brand image and redefined its brand positioning.
The company aims to be among the top-of-mind brands for contact centre solutions and seek to establish a strong brand association with cloud-based offerings, aspiring to be known at the forefront of technology and customer service, providing a user experience that differentiates from the competition.
Through the exercise, BDO recommended the key brand strategy focuses on Innovax empowering businesses with first-class contact centre solutions, because everyone deserves exceptional customer service.
Thus the consistent brand essence created revolve around “Creating Brilliant Connections”. This enables customers to enjoy a reliable brand experience backed by responsive local support, all at a competitive price.
The brand value that transcends included:
Passion, Valuing relationships, Innovate and Pursuit of Excellence
Designing and delivering products and services that fully satisfying consumer’s needs and wants is the prerequisite for this successful branding exercise. To build brand loyalty towards Innovax Systems, consumers’ experiences should surpass expectations. BDO recommended that Innovax Systems must focus on its brand intangibles and relationship branding as the cornerstones in formulating its product strategy and offerings.
BDO then adopted an aesthetics strategy towards the communication of Innovax Systems’ brand message. It is through strategic planning and implementation of identity elements that sensory experiences and aesthetic gratification to Innovax Systems’ are provided. The basic rationale for this approach is that customers do not have direct access to Innovax Systems’ brand culture, mission, strategies, values.
The public face of Innovax Systems’ brand image is often projected through the Internet, collaterals and other touchpoints. Customers will then have an integrated perspective. A brand manual, was also designed as part of this branding exercise, to be a useful tool for managing Innovax Systems’ corporate visual identity in the local and international markets.
Founded in 1998, Innovax Systems is a leading provider of systems development and integration of end-to-end integrated contact centre solutions and web-based applications. Innovax Systems also provides contact centre related consulting, development, implementation and operational services for multi-national companies and small-medium enterprises in varied industries within the Asia-Pacific region.
OpsCentral-on-Demand (OCOD) is a cloud-based contact centre solution that includes complete call centre functionalities
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The entire solution is delivered via the Internet for only a minimal monthly subscription fee. Functions include drag-and-drop IVR flow management, agent skill-sets/profiles management, historical reports, rich graphical real-time monitoring as well as the tools to react in real-time.
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BDO Singapore is part of the international BDO network, the world’s 5th largest accounting and consulting network. The global network has 1,408 offices in 154 countries with a combined professional staff of more than 64,300 providing business advisory services throughout the world.
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