Ascent Technology is pleased to announce the appointment of Innovax Systems Pte Ltd as a mid market Business Partner of Ascent CRM and technology products for the Asia Pacific region. Under the scope of the agreement, Innovax will work with Ascent to integrate the two product sets, in order to offer a fuller and broader CRM solution.

Innovax is a leading supplier of call center and contact center solutions. Based in Singapore, Innovax has three offices including a subsidiary in Japan, and a development center in Singapore. The agreement will enable Innovax Systems to target a feature-rich CRM system towards mid market call centers throughout Asia Pacific including Japan, Singapore, Thailand, and Australia.

Innovax’s existing solutions cater for the following: CTI, call management and routing,web chat, and e-mail management. It is envisaged that Ascent will plug several gaps in the Innovax product set such as sales force automation, marketing campaign management, relationship modeling and e-marketing.

Microsoft focus

Both Ascent Technology and Innovax have developed highly innovative and agile mid market systems designed around core Microsoft technology. Both application suites utilize industry standard technologies and components. The common design approach will help facilitate the rapid integration of these applications. As a development partner, Innovax will leverage Ascent’s COM/API model thus offering a consistent look and feel across all of the enterprise-wide CRM applications.

Patrick Tan, President of Innovax Systems Pte Ltd commented, “We were very impressed with the architecture and technology embraced by Ascent CRM. The product was constructed around Microsoft DNA and an n-tier topology. As a development partner we will be able to integrate, and extend Ascent CRM applications. Additionally, as a leading Microsoft partner, we are naturally impressed with Ascent’s commitment to Microsoft.NET. The.NET roadmap is the most significant advancement in computing since the evolution of the PC. Ascent is designed to fully leverage .NET – it’s proven. Ascent Technology is also a Microsoft Gold Certified Partner; this illustrates their pedigree.”

Roger Coles, Channel Director of Ascent Technology added, “We especially liked the look and feel of Innovax Systems. The two companies are very like-minded and the products complement each other extremely well.”